![]() ![]() ![]() So naturally, speculation has been rife as to how the Blizzard-NetEase relationship went sour. It was as mutually beneficial a partnership as one could hope for, netting both parties millions of dollars of revenue each year. For more than a decade, the two gaming titans had a seemingly amicable relationship, working together on local publishing of multiple Blizzard titles. Time will tell.The Blizzard-NetEase fallout has not only shocked Chinese gamers, but it has also baffled industry insiders and analysts alike. There is also the possibility that Blizzard is intentionally making this shutdown announcement loudly and publicly as a bargaining tactic to help encourage NetEase to make a deal. Western companies often work with a local partner when doing business in China, so it seems if Blizzard and NetEase cannot come to terms, Blizzard might seek a different associate. Microsoft is in the process of attempting to acquire Activision Blizzard and all of its studios and franchises, including all of the ones mentioned here. "One day, when what has happened behind the scene could be told, developers and gamers will have a whole new level understanding of how much damage a jerk can make," Zhu said. Simon Zhu, the president of global investment and partnerships for NetEase, reacted to the news in a statement on LinkedIn. World of Warcraft: Dragonflight, Hearthstone: March of the Lich King, and Overwatch Season 2 will still go forward as planned later in 2022.īlizzard president Mike Ybarra said the company is exploring "alternatives" to bring the affected games back to players in China in the future. New sales of the games mentioned above (except for Diablo Immortal) will be suspended in the coming days, and Blizzard will inform affected players about the process soon. Blizzard said it couldn't come to terms with NetEase for a deal that would be "consistent with Blizzard's operating principles and commitments to players and employees." ![]() By clicking 'enter', you agree to GameSpot'sīlizzard and NetEase started their licensing deal for games in 2008, but the two companies failed to reach a deal to renew the agreement, Blizzard said in a statement. ![]()
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